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| Picture: RED |
Nikon has simply introduced it will likely be buying US cinema digicam producer RED Digital Cinema. Based in 2005 by Jim Jannard, RED has produced cinema cameras that have been used within the manufacturing of over 25 % of top-grossing movies within the mid 2010s in addition to Oscar winners like 2021’s Mank.
The acquisition comes after RED sued Nikon for allegedly infringing on patents it held for video compression know-how in 2022 and Nikon, in response, squared off the combat the allegations earlier than the case was finally dismissed in April of 2023.
It is simple to imagine there’s some connection between these two occasions, however no matter this, the acquisition makes quite a lot of sense for Nikon from a enterprise perspective. RED has established a toe-hold in Hollywood and with the rental homes utilized by unbiased manufacturing groups, in a manner that might take Nikon years to attain. Likewise, absorbing an organization that is already developed an industry-accepted set of instruments may let Nikon sidestep the teething troubles that it’d in any other case encounter because it continues to increase its video options.
Nikon to Purchase US Cinema Digicam Producer RED.com, LLC
Accelerating Growth in Skilled Digital Cinema Digicam Market
March 7, 2024
TOKYO – Nikon Company (Nikon) hereby pronounces its entry into an settlement to accumulate 100% of the excellent membership pursuits of RED.com, LLC (RED) whereby RED will develop into a wholly-owned subsidiary of Nikon, pursuant to a Membership Curiosity Buy Settlement with Mr. James Jannard, its founder, and Mr. Jarred Land, its present President, topic to the satisfaction of sure closing situations thereunder.
Since its institution in 2005, RED has been on the forefront of digital cinema cameras, introducing industry-defining merchandise corresponding to the unique RED ONE 4K to the cutting-edge V-RAPTOR [X] with its proprietary RAW compression know-how. RED’s contributions to the movie {industry} haven’t solely earned it an Academy Award however have additionally made it the digicam of selection for quite a few Hollywood productions, celebrated by administrators and cinematographers worldwide for its dedication to innovation and picture high quality optimized for the best ranges of filmmaking and video manufacturing.
This settlement was reached on account of the mutual wishes of Nikon and RED to fulfill the shoppers’ wants and supply distinctive person experiences that exceed expectations, merging the strengths of each corporations. Nikon’s experience in product improvement, distinctive reliability, and know-how in picture processing, in addition to optical know-how and person interface together with RED’s data in cinema cameras, together with distinctive picture compression know-how and coloration science, will allow the event of distinctive merchandise within the skilled digital cinema digicam market.
Nikon will leverage this acquisition to increase the fast-growing skilled digital cinema digicam market, constructing on each corporations’ enterprise foundations and networks, promising an thrilling way forward for product improvement that can proceed to push the boundaries of what’s doable in movie and video manufacturing.
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